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Key Consumer Behavior

American shoppers love their coupons...
  62%
of grocery shoppers belong to at least one retailer loyalty program1
  35%
of consumers would gladly switch to another brand offering a cents-off coupon2
  79% of coupon shoppers say they use coupons when planning their shopping list3
  45% of all shoppers say they don't have time for clipping coupons4
...and they love spending productive time online.
  • Online coupon users spend more on the most popular categories of traditional coupon activity5
  • Online coupon users are more likely to have large families (four or more) and spend 30% more on groceries than traditional coupon users6
  • Over 170 million Americans have Internet access; almost 125 million use the Internet daily7
  • 21 million Internet users have visited an online coupon site in the last month8
  • 50% of retail sales will be impacted by online research or an online transaction in 20109

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1Forrester's Consumer Technographics, June 2004, 2 MediaMark Research, 2005,3 PMA Coupon Council, 4 MediaMark Research, 2005, 5 Forrester, 2003, 6 eMarketer, 2002, 7 MediaMark Research, 2005 8 comScore MediaMetrix, 2006, 9 JupiterResearch, 2006

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