
Expertise and Audience: the AOL network gives you a powerful way to bring it all together.
The launch of Shortcuts™, a service of AOL, fits with an AOL tradition of Internet-based solutions.
- AIM®, Moviefone® and MapQuest® transformed difficult offline tasks into simple online activities that have become a part of our everyday lives
Each month AOL properties receive 115 million unique visitors in the U.S. -
A huge potential audience reading about your newest product or your latest offer.
- 46 million registered users across the AOL network can use their existing email addresses or screen names to register
- Half of these users who shop with coupons offline redeem 5 or more per visit.*

More than 40 discrete demographic segments provide unmatched opportunities for specialized target messages to niche audiences
- Deliver the right message and the right offer to the right consumer as they are making shopping choices
Shortcuts makes coupons suprisingly simple
*Source: "AOL Paperless Coupon Study," January 2004
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